CLIENT EXCLUSIVITY POLICY
MojoRhino’s policy is one firm per practice area, per market. Here’s exactly how our exclusivity commitment works, and what it means for your firm.
MojoRhino Does Not Serve Competing Firms in the Same Market.
When MojoRhino takes on a personal injury firm in North Dallas, we do not take on another personal injury firm in North Dallas – full stop. The same applies to every practice area we serve: criminal defense, family law, immigration, employment, estate & probate, real estate, and intellectual property law.
This isn’t a gray-area policy. It’s a hard rule, checked at intake before any engagement begins. If a conflict exists, I tell you before we go any further.
Market Boundaries Follow Search Reality, Not City Limits.
A firm in Plano and a firm in Frisco are competing for the same clients, regardless of what their city incorporation papers say. Google knows this, and we do, too. So market exclusivity is defined by competitive overlap, not municipal boundaries.
For the major Texas metros, MojoRhino uses the following zones. Exclusivity applies at the zone level.
Dallas-Fort Worth (4 Zones)
Dallas Core – Dallas, Garland, Mesquite, Irving
North DFW – Plano, Frisco, Allen, McKinney, Richardson
Fort Worth / Mid-Cities – Fort Worth, Arlington, Grand Prairie, Mansfield, Euless, Bedford
South DFW – Duncanville, DeSoto, Cedar Hill, Lancaster
Houston (4 Zones)
Houston Core – Houston (Inner Loop, Midtown, Heights, Medical Center)
West Houston – Katy, Sugar Land, Missouri City, Stafford
North Houston – The Woodlands, Spring, Conroe, Humble
Southeast Houston – Pearland, League City, Pasadena, Baytown
San Antonio (2 Zones)
San Antonio Core – San Antonio (central, north, east, south)
San Antonio Suburbs – New Braunfels, Seguin, Schertz, Universal City
Austin (2 Zones)
Austin Core – Austin, Pflugerville, Round Rock, Cedar Park
Austin Suburbs – Georgetown, Kyle, Buda, San Marcos, Leander
Secondary Markets (Single Zone Each)
El Paso · McAllen / Rio Grande Valley · Lubbock · Amarillo · Corpus Christi · Laredo · Midland–Odessa
A firm in Houston Core and a firm in North Houston are not in competitive conflict. A firm in North DFW and a firm in Fort Worth/Mid-Cities are not in competitive conflict. These distinctions are real – and they’re the basis on which MojoRhino can serve multiple firms in a large metro without compromising any of them.
How the Conflict Check Works Before We Start
1. You tell me your practice area and primary service area.
During our initial conversation, we determine which zone you’re targeting clients within.
2. We match you against our active client list.
We cross-reference your practice area against MojoRhino’s active clients, mapped to the zone system above.
3. We give you a clear answer.
If there’s no conflict, we move forward. If conflict exists, we inform you ASAP. No ambiguity, no hedging.
4. Your zone is locked for the life of our engagement.
Once you’re a client, that practice area in that zone is closed to new clients for as long as we work together.
Questions Firms Typically Ask
What if another firm in my zone approaches you while I'm a client?
If another firm approaches MojoRhino while we’re representing you, we decline the engagement. Your zone remains exclusive to you as long as you’re an active client.
What if I have offices in multiple zones?
Each office location is treated as a separate zone for exclusivity purposes. Multi-location firms can lock multiple zones, which is reflected in the engagement scope and pricing.
What if a competitor is just across the zone line?
If you have genuine reason to believe competitive overlap exists beyond what the zone map reflects, raise it before we sign. We’d rather have that conversation upfront than have it become an issue later.
Does the same policy apply to all practice areas?
Yes. Personal injury, criminal defense, family law, immigration, employment, estate & probate, real estate, and intellectual property – the same one-firm-per-zone policy applies across all eight.
I practice in a smaller Texas city not listed above. How does that work?
Secondary and smaller markets are treated as single zones. If you’re in Lubbock, you’re the only Lubbock firm we’ll serve in your practice area. Simple as that.
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